![]() ![]() For a guitar player like me, this is a really intuitive, powerful and fun way to relearn music making and create some original and unique sounds with a refreshing modular synthesis approach. However, they’ve just launched the iPad app version for $10. This kind of innovation comes at a price, though, as a full-blown system sells for $12,000. The full system is totally portable, breaking down into a gig bag and two soft carrying cases. DJs in London and Germany seem to be starting to use it, too.” Bjork used it on her most recent tour and two or three studios have now added it. “After we posted the first video on YouTube in 2007, interest really picked up to get the product to market. ![]() Speaking with Josep Viladomat at the booth, he said, “We wanted to create a better and more intuitive way to make music… using a keyboard is typing!” Marcos Alonso, one of the team that helped to develop Reactable, mentioned that this was their first trip to LA, and that word was getting out to more people about the product. Rather than try to explain just how it works, you can follow the link at the end of this story to the company’s website which has a number of helpful videos that will quickly explain the possibilities offered to any musician by Reactable. Using a circular workspace, you simply place any of the five types of sound tools (they look like pieces in a board game) on the touch screen surface to create or modify a sound. Reactable started as a project in the labs of a research university in Barcelona, Spain a number of years ago. Imagine a space age instrument that combines sampling, digital effects, modular synthesis a la sound building blocks, and a giant multi touch “turntable” that creates a tactile sound sandbox, and you’ve got a truly innovative breakthrough in music-making. It’s actually a bit hard to describe in words. Perhaps none was as revolutionary as the twenty-minute demo I received from Reactable Live! This product’s inventors really thought outside the box. When it comes to acoustic instruments and music making, there really are no new products, simply refinements and leaps ahead that improve existing tools and techniques.Īt the 2011 NAMM show the work of a whole new generation of creative music brains are on display and I’ll share just a few of the more innovative products and people in my third and final blog posting from Anaheim.Įverywhere I look, Apple’s iPad is in play as the user interface for many of the coolest products. More than ever, the NAMM show is becoming a mash up of the analog world – with its historic musical precedents made up of strings, reeds, mallets, speakers, mics and the best traditional music making elements – with the increasingly digital music world, where speed, portability, and innovation rule.
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